Many companies look to hire famous Bollywood faces. Making them the brand ambassador by counting huge sums of money is not new now. Recently, we saw Abhishek Bachchan in Videocon ads. Then there was Salman Khan featuring in ads of ‘Wheel’ washing powder.
However, one face we have been seeing in BSNL – telecom provider ads is Deepika Padukone. She has been working for the ads for many months now. She is seen intermittently in various media – the print or the electronic. Whenever there are different plans or new offers, Deepika is sure to be seen in the newspapers. Deepika seems to have proved to be a lucky mascot for the service provider.
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